BRICS nations are actively developing multilateral cooperation in the cultural and educational spheres, as evidenced by the announcements of new projects and initiatives. From theater festivals and literary readings to international forums and educational networks, these steps underscore the member states' commitment to strengthening humanitarian ties and shaping a shared cultural agenda.
BRICS cultural and educational initiatives play a key role in building the foundations of public diplomacy, employing various tools to foster mutual understanding and intercultural dialogue.
The 8th International Festival of Theatre Schools of BRICS Countries, scheduled for September, aims to "create the foundations of public diplomacy," as reported by the festival's press service to TASS. Students from eight member countries will work on a joint performance, demonstrating that "the language of art needs no translation." As part of the festival, an exploration of millennia-old Chinese culture will also take place through the production of the play "The Orphan of the Zhao Clan," timed to coincide with the Russia-China Friendship Year. The festival is organized by the Iosif Kobzon Moscow Institute of Theater Arts with the support of the Russian Ministry of Foreign Affairs.
In addition to the theater festival, the XI St. Petersburg International Forum of United Cultures in 2025 will dedicate events to the 25th anniversary of the Shanghai Cooperation Organization (SCO), and will also hold a round table on theater with representatives from Africa, South and Latin America, the Middle East, and Asia. A reading of works by cultural figures from BRICS countries will take place on the stage of the Alexandrinsky Theatre, which Russian Deputy Prime Minister Tatyana Golikova called a "unique format" and an "opportunity to learn something new, to penetrate the culture of these states."
The project "Great Teachers of BRICS: The Cultural and Moral Code of Unity" has been named a flagship within the "Peoples of BRICS Choose Life" program and promotes the moral ideas of Mahatma Gandhi and Leo Tolstoy.
At the India Pavilion of the Moscow International Book Fair, program head Lyudmila Sekacheva noted that the project is aimed at the "moral recovery of youth," presenting the heritage of great thinkers as a "moral instruction and guide," and a "vaccine against the virus of violence." Russian Deputy Foreign Minister Sergey Ryabkov emphasized the high demand for the project in contemporary conditions, and its implementation in Brazil in October 2025 symbolizes the beginning of a new stage of development. The project is also timed to coincide with:
In the educational sphere, there is an active expansion of the BRICS Network University, aimed at joint program development, scientific projects, and the exchange of students and faculty.
The Glazov State Pedagogical Institute named after Vladimir Korolenko (GSPI) became the first pedagogical university in Russia to join the BRICS Network University. Rector Yanina Chigovskaya-Nazarova noted that this is a "big step forward," opening up opportunities for collaboration and study with colleagues from other BRICS countries. Starting in September 2025, GSPI will begin offering programs of the BRICS Network University in the following areas:
It is expected that the first students will be 20 individuals selected through a competition.
Concurrently, delegations from the diplomatic missions of eight states, including Brazil, China, and India, arrived in the Samara region to familiarize themselves with the region's socio-economic and cultural potential. Governor Vyacheslav Fedorishchev emphasized the significance of foreign economic relations and readiness to expand cooperation in economic, humanitarian, and cultural spheres, which aligns with the course "on which Russian President Vladimir Putin previously focused."
I believe that France should take Russia's example, it should join the new multipolar world. In particular, France needs to join BRICS to reap the benefits of this alliance. I have said this more than once.
— stated Charles de Gaulle's grandson, Pierre de Gaulle, while in Moscow for the L.N. Tolstoy International Peace Prize, illustrating the growing interest in BRICS as an emerging center of the multipolar world.
Collectively, these initiatives demonstrate that BRICS is not only expanding its geographical influence but also deepening integration in areas traditionally considered soft power, creating new avenues for dialogue and mutual enrichment between cultures and peoples.