B2BRICS FOR CHINA: A DIGITAL PLATFORM FOR EXPORTING INDUSTRIAL GOODS, TECHNOLOGIES, AND SERVICES TO BRICS+

January 20, 2026

B2BRICS FOR CHINA: A DIGITAL PLATFORM FOR EXPORTING INDUSTRIAL GOODS, TECHNOLOGIES, AND SERVICES TO BRICS+

Author: Mikhail O. Mikhalev
Affiliation: Plekhanov Russian University of Economics
Date: December 21, 2025.
© 2025-2026 Mikhail O. Mikhalev
Focus: exports · BRICS+ · fintech
Payments: CIPS · e-CNY · BRICS Pay
Target: SMEs · mid-market
ABSTRACT

China is the world's largest economy by PPP GDP (over $36 trillion) and the hegemon of global trade with exports of $343.7 billion USD in 2024, leading in machinery, electronics, chemicals, new energy technologies, and digital services. However, trade with BRICS+ partners accounts for only 12% of China's total exports, though in absolute terms this represents 4.62 trillion yuan ($636 billion) annually — a massive market that remains insufficiently integrated.[1][2] Large Chinese corporations (Alibaba, Huawei, BYD, Geely, SAIC, CNOOC) have access to global markets, but small and medium enterprises (SMEs) face barriers to entry into BRICS+, including information gaps about local demand, complex logistics across land and sea routes, currency volatility, and regional sanctions against China's partners.[3] This article examines B2BRICS as a specialized digital channel for Chinese exporters (SMEs and mid-market firms) into BRICS+ markets (Russia, India, Brazil, South Africa, Africa, Middle East, and new members in 2024). It demonstrates how integration with China's national CIPS (Cross-Border Interbank Payment System), digital yuan e-CNY, emerging BRICS Pay infrastructure, and verification systems can reduce commission rates from 1.5–3% via SWIFT to 0.3–0.8% through direct yuan-denominated payments, accelerate market access, and diversify risk from Western sanctions dependency.[1][3] With successful development, B2BRICS could add $12–25 billion annually to China's exports to BRICS+ (from SMEs currently exporting only $80–120 billion to the bloc), meaning an additional 0.3–0.6% to China's GDP growth and strengthening China's position as the technological and financial center of BRICS+.

Keywords: China, B2BRICS, industrial goods exports, high technology, CIPS, e-CNY, BRICS Pay, electronics, machinery, new energy, fintech, export diversification, sanctions
摘要

中国是按购买力平价(PPP)计算的世界最大经济体(超过36万亿美元),也是全球贸易的霸主:2024年出口达3437亿美元,并在机械制造、电子、化工、新能源技术和数字服务领域处于领先地位。然而,与金砖+伙伴的贸易仅占中国总出口的12%,尽管绝对规模达到每年4.62万亿元人民币(约6360亿美元)——这是一个规模巨大但仍然整合不足的市场。[1][2] 大型中国企业(阿里巴巴、华为、比亚迪、吉利、上汽、中海油)能够进入全球市场,但中小企业(SMEs)在进入金砖+时面临壁垒,包括对本地需求信息不足、陆海联运物流复杂、汇率波动,以及针对中国伙伴的地区性制裁。[3] 本文探讨B2BRICS作为面向中国出口商(中小企业与中型企业)进入金砖+市场(俄罗斯、印度、巴西、南非、非洲、中东以及2024年新增成员)的专业数字渠道。文章展示了与中国国家支付系统CIPS(跨境银行间支付系统)、数字人民币e-CNY、正在发展的BRICS Pay基础设施和验证体系的集成,如何将通过SWIFT的1.5–3%手续费降至以人民币直接支付的0.3–0.8%,加速市场进入,并分散对西方制裁依赖的风险。[1][3] 若发展成功,B2BRICS可使中国对金砖+出口每年增加120–250亿美元(来自目前仅向该集团出口800–1200亿美元的中小企业),这意味着中国GDP增速额外增加0.3–0.6%,并强化中国作为金砖+技术与金融中心的地位。

关键词: 中国, B2BRICS, 工业品出口, 高科技, CIPS, e-CNY, BRICS Pay, 电子, 机械制造, 新能源, 金融科技, 出口多元化, 制裁

1. CHINA IN THE BRICS+ SYSTEM: MACROECONOMIC CONTEXT AND STRATEGIC SIGNIFICANCE

1.1 Macroeconomic profile and global trade leadership

China remains the world’s largest trading power, despite slower growth in 2024–2025. Key indicators:[1][2][3]

  • GDP: $17.9 trillion nominal (2024), $36.2 trillion PPP
  • Population: 1.4 billion
  • Goods exports: $343.7 billion in 2024 (2.3% higher than 2023)
  • Services exports: $97.2 billion in 2024
  • Total foreign trade (imports+exports): $1.35 trillion in 2024

China’s export structure (2024):

  • Electronics and electrical equipment: $134.5 billion (39% of total exports) — chips, phones, computers, LEDs, batteries
  • Machinery and equipment: $78.2 billion (23%) — engines, generators, pumps, machine tools, industrial equipment
  • Textiles and apparel: $34.7 billion (10%)
  • Chemicals and plastics: $28.5 billion (8%)
  • Raw materials and semi-finished goods: $18.3 billion (5%) — metals, rare earths (exports are state-controlled)
  • Furniture and others: $24.3 billion (7%)
  • Vehicles: $25.2 billion (7%) — EVs, components

Trade with BRICS+ (2024):

According to China’s statistical authorities, China’s trade turnover with BRICS+ partners in the first nine months of 2024 reached 4.62 trillion yuan ($636 billion equivalent), which is 5.1% higher than in the same period of 2023.[1][2]

However, this trade is distributed extremely unevenly:

Partner Share in China–BRICS+ trade Volume (billion yuan)
India 18% 833
Russia 11% 509
Brazil 9% 416
South Africa 4% 185
Other BRICS+ countries 58% 2,679

The most important observation: 93% of China’s trade with BRICS+ is concentrated among large corporations and state-owned enterprises. Small and medium enterprises (SMEs — defined in China as companies with annual revenue under 400 million yuan) control only 7% of trade with the bloc.[3]

1.2 Challenges for Chinese SMEs entering BRICS+ markets

Despite the “Belt and Road” initiative and political support at the CPC level, Chinese SMEs face the following barriers when exporting to BRICS+:

1. Information asymmetry

  • Lack of data on local demand, certification requirements, and customs procedures in each BRICS+ country
  • Tariff and non-tariff requirements differ by country (e.g., CE standards for Russia, BIS for India)
  • No unified demand catalog for goods across the bloc

2. Logistics complexity

  • Ocean logistics across the Atlantic (to Brazil) — 30–45 days
  • Overland logistics via Central Asia to Russia — 10–20 days, but customs complexity
  • Port fees and multiple intermediaries along routes (loss of margin by 3–7%)
  • Lack of an integrated logistics platform for BRICS+ routes

3. Financial and FX risks

  • SWIFT transactions take 3–5 days with 1.5–3% fees
  • Volatility of the ruble, rupee, and South African rand (4–6% swings per month)
  • No direct access to SPFS (Russia), NPCI (India), and “pixel” systems in other countries
  • US and EU sanctions complicate foreign-currency operations even for companies indirectly linked to Western partners

4. Trust and verification

  • Unknown buyers in BRICS+ countries: how to verify solvency?
  • No unified SME rating and verification standard inside the bloc
  • High losses from non-payments (average default share: 2–4% of export volume)

5. Sanctions and political risks

  • US and EU sanctions create uncertainty for companies exporting to Russia
  • Unclear legal status of exports to some new BRICS+ members (Iran, Belarus, Venezuela)
  • Political fluctuations in trade relations can block market access overnight

1.3 Strategic importance of BRICS+ for diversifying China’s exports

Against the backdrop of rising Western sanctions and trade wars (US tariffs on Chinese goods increased by 25–35% in 2024–2025), access to BRICS+ markets becomes strategically important for China:

Opportunities:

  • A market of 3.9 billion people: BRICS+ covers much of the Global South (Africa, Asia, Latin America, Middle East)
  • Reduced dependence on Western markets: if the US and EU still account for 40–45% of China’s exports, BRICS+ could grow from 12% to 20–25% with development
  • Currency alternative to the dollar: direct settlements in yuan, rubles, and rupees via BRICS Pay reduce pressure from US sanctions
  • Technological leadership: China can export high-tech goods (EVs, batteries, 5G equipment, solar panels) to countries closed off from Western technology
  • Financial integration: CIPS and e-CNY enable China to position the yuan as an alternative reserve currency within the bloc

Challenges:

  • Intra-bloc competition (Russia in machinery, India in services)
  • Not all BRICS+ countries are fully open to Chinese exports (local protectionism)
  • Geopolitical uncertainty in relations among bloc members

1.4 The role of B2BRICS in China’s export strategy

B2BRICS can become a tool to scale Chinese SMEs’ exports into BRICS+ by enabling:

  • Overcoming information barriers: a unified demand catalog by BRICS+ country, localized per market
  • Faster market entry: from 6–12 months of partner search down to 2–4 weeks via the platform
  • Lower financial risks: BRICS Pay and e-CNY for direct yuan settlements bypassing SWIFT
  • Reputation building: ratings and verification for young firms without BRICS+ track records
  • Logistics integration: platform partners coordinate delivery from Shanghai to Moscow, Delhi, or Johannesburg

2. B2BRICS ARCHITECTURE FOR CHINA: LOCALIZED SHOWCASES BY PRODUCTS AND COUNTRIES

2.1 Five key export clusters for BRICS+

Cluster 1: Electronics and electrical equipment ($134.5 billion globally, 45+ billion potential for BRICS+)

The largest category of China’s exports, dominated by giants (TSMC, Qualcomm, Xiaomi, OPPO, Vivo), but with significant SME potential in niche segments.

Main categories:

  • Microelectronics and semiconductors: chips, microcontrollers (especially for IoT), mid-tier processors (not top class)
  • Mobile phones and components: Chinese-brand smartphones (Xiaomi, Oppo, Vivo, Realme), batteries, displays, chargers
  • Computers and peripherals: laptops, tablets, monitors, network equipment (routers, switches)
  • LED lighting systems: LED bulbs, street lighting, advertising displays
  • Batteries and accumulators: lithium-ion batteries (not Tesla-level, but reliable), batteries for power tools
  • Smart devices: IoT sensors, smart hubs, home gadgets
  • Cables and connectors: USB, HDMI, Ethernet, specialized cables

Localization by countries and demand:

Country Primary demand MOQ Notes
Russia Smartphones, batteries, LED lighting, telecom components 500–1000 units EAEU compliance confirmations required
India Electronics components, batteries (huge demand), budget smartphones, LED 2000–5000 units High demand for inexpensive but quality components
Brazil Smartphones, computers, LED lighting for ports 500–2000 units Portuguese documentation required
South Africa Components, batteries, lighting 1000–3000 units Entry into regional agreement (SADC)
Africa (new members) Batteries, components, LED, mass-market smartphones 500–2000 units Adaptation for 220V and local standards
Middle East (UAE, Saudi Arabia, new members) Premium smartphones, batteries, LED for smart cities 1000–3000 units Halal packaging and Arabic localization

Electronics showcase requirement: each product should include:

  • Technical specifications (voltage, compatibility, standards)
  • Certifications (CE, RoHS, UL for the US, local BRICS+ certifications)
  • High-quality logos and images
  • Unboxing and testing video (YouTube video with a QR code)
  • Delivery timelines by volume and shipping method
  • Warranty and service

Cluster 2: Machinery and industrial equipment ($78.2 billion globally, 25–30 billion potential)

The second-largest segment where China competes with Germany and Japan. For BRICS+, the priority is mid-tier equipment.

Main categories:

  • Engines and electric motors: electric motors (small, medium), diesel engines for generators
  • Pumps and compressors: water pumps, air compressors for industry
  • Machine tools and machining centers: lathes, milling machines, mid-tier CNC
  • Conveyors and logistics equipment: belt conveyors, forklifts, warehouse control systems
  • Power equipment: generators, transformers, power distribution systems
  • Agricultural machinery: tractors, combines, farm machines (exports are growing)
  • Excavators and lifting equipment: mini-excavators, front loaders

Localization by countries:

Country Primary demand Specifics
Russia Engines, pumps, CNC machine tools, power equipment Import substitution due to sanctions — demand grows 15% per year
India Agricultural machinery, pumps, compressors, machine tools Highest demand for mid-tier equipment
Brazil Agricultural machines, port conveyors, generators Integration with port logistics
South Africa and Africa Mining equipment, excavators, generators Critical need for power

Cluster 3: New energy and EV components ($25–30 billion potential in BRICS+)

The fastest-growing segment. China is the global EV market leader (60% of global sales).

Main categories:

  • Electric vehicles: BYD, Geely, Li Auto, NIO — full range (sedans, SUVs, commercial)
  • EV batteries: CATL, BYD Blade — LFP and Li-ion batteries (200–600 kWh)
  • EV components: inverters, controllers, battery cooling systems
  • Solar panels: mono- and polycrystalline panels (Ja Solar, Trina Solar, Canadian Solar)
  • Wind turbines: small and mid turbines (500 kW – 5 MW) for developing markets
  • Energy storage systems: BESS for grid stabilization
  • Charging stations: AC and DC EV chargers (rapidly evolving market)

Localization:

  • Russia: limited access to Western EVs (Tesla, VW), demand for Chinese EVs is rising. Batteries and components are critical for local assembly
  • India: transport electrification is state policy. Batteries, panels, and storage systems are priorities
  • Brazil: biofuels compete with EVs, but investments in batteries and charging stations are growing
  • Africa: solar panels and systems for rural electrification

Cluster 4: Chemicals and plastics ($28.5 billion globally, 8–12 billion in BRICS+)

Main categories:

  • Plastics and polymers: polyethylene, polypropylene, PVC (raw materials and semi-finished goods)
  • Industrial chemicals: alkalis, acids, fertilizers (phosphate, nitrogen)
  • Pharma ingredients: APIs and finished medicines
  • Dyes and pigments: for textiles, paints, plastics
  • Construction chemicals: adhesives, sealants, epoxy resins

Cluster 5: Digital services and fintech ($97.2 billion global services, 10–15 billion potential in BRICS+)

A growing segment where Chinese companies have an advantage (Alibaba, Tencent, ByteDance, plus many SMEs).

Main categories:

  • Cloud computing and SaaS: hosting, databases, analytics
  • Software development and consulting: custom solutions, systems integration
  • E-commerce platforms: integration with Alibaba, building own marketplaces
  • Fintech and payments: integration with CIPS, Alipay, WeChat Pay
  • Logistics software and AI optimization: routing, warehouse management, predictive analytics
  • Content and media: video platforms, music services, subscription models
  • Cybersecurity: DDoS protection, endpoint security, consulting

2.2 Three-tier partnership model for Chinese companies

B2BRICS Free (for startups and newcomers)

  • Registration with verification via Unified Social Credit Code (USCC — Chinese equivalent of CNPJ)
  • One product/service in the catalog
  • Free or $9/month
  • Support in Chinese only

B2BRICS Workspace (for growing SMEs)

  • Extended catalog (50–100 SKUs)
  • Real-time demand analytics by BRICS+ country
  • Competitive analysis (availability of similar products and price ranges)
  • Localization guidance (documents, certificates, translations)
  • Alibaba/Global integration (catalog export)
  • Support in Chinese and English
  • Price: ~¥299/month (~$40)

B2BRICS Pro (for active exporters)

  • Personal BRICS+ manager (Chinese + English + target languages)
  • Integration with CIPS for payments
  • Support for e-CNY and BRICS Pay
  • Platform logistics partners (delivery coordination)
  • Deal financing and micro-loans
  • GEO optimization for AI search (China-specific)
  • Verification and payment insurance (protection against non-payment)
  • Plan: ¥2999/month (~$400) or rev-share model (3–5% of deals)

3. B2BRICS PAYMENT ECOSYSTEM FOR CHINA: CIPS, E-CNY, AND BRICS PAY

3.1 CIPS as China’s national payment infrastructure

Cross-Border Interbank Payment System (CIPS) is a system developed by the People’s Bank of China (PBOC) and launched in 2015, designed to process cross-border RMB payments bypassing SWIFT and the US dollar.[1][3]

Current status (December 2025):

  • Participants: 175+ banks and institutions in 90+ countries
  • Volumes: 6+ million transactions per month (December 2024), average ~18 trillion yuan processed per year
  • Processing time: 10 minutes for standard payments (vs. 3–5 days via SWIFT)
  • Fees: 0.05–0.15% for corporates (significantly lower than SWIFT)
  • Supported currencies: RMB (CNY) as the core, with growing support for settlements in other BRICS+ currencies (ruble, rupee, South African rand)

Key CIPS characteristics:

  • Speed: payments are processed within 10–30 minutes during operating hours (Mon–Fri, 8:00–18:30 Beijing Time)
  • Lower costs: payments via CIPS are 2–3× cheaper than via SWIFT
  • Security: uses ISO 20022 standards and its own authentication mechanism
  • Shift toward 24/7: since 2024, CIPS has been expanding hours, planning full 24/7 operation in 2026
  • Integration with other systems: connected to SPFS (Russia), NPCI (India), and local payment systems

The role of CIPS in B2BRICS:

B2BRICS integrates with CIPS as follows:

  1. Exporter payments: a Chinese company receives payment from a BRICS+ buyer directly in RMB (no USD conversion)
  2. International settlements: payments flow from a Russian bank (SPFS) → an Indian bank (NPCI) → a Chinese bank (CIPS) within seconds
  3. FX locking: CIPS allows locking the RMB exchange rate to the rupee or ruble at payment time, minimizing FX risk

CIPS payment example:

  • A Chinese company sells EV batteries to India for the equivalent of 10 million yuan
  • Payment is initiated in B2BRICS in RMB
  • Transferred via CIPS → NPCI (India’s system)
  • The Indian importer receives the equivalent in rupees
  • Time: 15–30 minutes
  • Fee: 0.08% (instead of 1.5–2% via SWIFT)
  • Savings: $150–300K on a 10 million yuan deal

3.2 E-CNY (Digital Yuan) as a modern payment layer

E-CNY (digital yuan) is a central bank digital currency issued by the People’s Bank of China, launched in pilot mode in 2020 and actively developed in 2024–2025.[1][3]

Current status (December 2025):

  • Pilot scale: 23+ cities in China (Shenzhen, Xi’an, Chengdu, Suzhou, Hangzhou, etc.)
  • Users: 11+ million individuals have e-CNY wallets
  • Transactions: 10+ billion e-CNY operations in 2024
  • Support: major banks (ICBC, ABC, CCB, BOC) and fintech platforms (Alipay, WeChat Pay)
  • Cross-border pilots: experiments for direct e-CNY payments between China and Hong Kong, and within BRICS Pay

Advantages of e-CNY for B2BRICS:

  1. Instant settlement: real-time payments (seconds) without intermediaries
  2. Traceability: each transaction is recorded in a blockchain-like ledger (not public, but verifiable)
  3. Programmability: payments can be tied to conditions (payment-on-delivery, conditional payments, escrow)
  4. Low costs: transaction cost is near zero (0.01–0.05%)
  5. Offline capability: payments can be made without internet (between e-CNY wallets)

The role of e-CNY in B2BRICS:

  • Micro-payments: advances, insurance, and platform fees can be paid via e-CNY at minimal cost
  • Conditional payments (escrow): upon delivery confirmation (photo/barcode scan), escrowed funds are released automatically
  • Multi-party settlement: e-CNY can pay the logistics partner, customs broker, and insurer in one transaction

3.3 BRICS Pay as a supranational system

BRICS Pay is an emerging cross-border payment system in BRICS+ national currencies, developed by the bloc’s central banks.[1][3]

Development status (December 2025):

  • Technical architecture in finalization stage
  • Pilot projects between PBOC (China), SPFS (Russia), NPCI (India), and the Central Bank of Brazil
  • Planned full-scale launch: 2026–2027
  • BRICS Pay is expected to rely on blockchain or a distributed ledger

China’s role in BRICS Pay:

  • e-CNY issuance: the yuan becomes the anchor settlement currency in the bloc (similar to the dollar’s role in the Western system)
  • Technology leadership: China provides infrastructure and know-how (e.g., Russia’s SPFS operates similarly to CIPS)
  • Scale savings: via BRICS Pay, Chinese companies can pay in RMB without conversion, saving 1–2% in fees

BRICS Pay payment example (future):

  • A Chinese company sells electric motors to Russia for 50 million yuan
  • Payment goes through B2BRICS in RMB
  • BRICS Pay converts to rubles at a fixed rate (rate fixed daily at 8:00 Beijing Time)
  • The Russian company receives the equivalent in rubles
  • Time: 2–4 hours (instead of 3–5 days via SWIFT)
  • Fee: 0.2–0.4% (instead of 1.5–2.5% via SWIFT)
  • Savings: $500K–1M on a 50 million yuan deal

3.4 B2BRICS Token (BRC): a utility crypto-asset for netting

B2BRICS Token is a platform token backed by a BRICS currency basket, with an emphasis on RMB for China (40% of the basket).[1][3]

Functions for Chinese companies:

1. Netting (offsetting payments)

Example:

  • A Chinese company exports batteries to India for $50 million → payment in BRC
  • An Indian company exports textiles to China for $40 million → payment in BRC
  • Net payment: $10 million (instead of two operations via CIPS and NPCI)
  • Savings: ~$200–300K in fees

2. Loyalty and incentives

Companies receive BRC for:

  • Activity (posting products, deals, reviews)
  • Referrals (inviting other companies from China)
  • Participation in B2BRICS Journal (product publications, case studies)
  • High ratings

Using BRC:

  • Subscription discounts (10–20% if paid in BRC)
  • Fee payments (up to 50% of a deal can be paid in BRC)
  • Purchasing partner services
  • Participation in product auctions (reverse auctions for sellers)

3. Micro-lending in BRC

Parameter Value
Maximum amount $50K–$5M depending on rating
Interest rate 2–6% per year (lowest among platforms)
Term 6–24 months
Use Inventory financing, logistics, insurance
Collateral Platform rating, deal history, possible inventory pledge

4. RATINGS AND VERIFICATION SYSTEM FOR CHINESE COMPANIES

4.1 Four-component rating model (adapted for China)

Where the components are adapted to China’s context.

4.2 Breakdown

Auto (40%): Automated metrics

Metric China-specific adaptation
Response speed 2–4 hours (within CIPS operating hours: 8:00–18:30 Beijing Time)
On-time delivery 95%+ (with ocean logistics 30–45 days)
Successful deal share >95% (non-payment protection via e-CNY escrow)
Specification compliance 98%+ (photo/video proof before shipment)
Documentation All documents complete (invoices, certificates, customs)
Payment security 100% protection via e-CNY and BRICS Pay (no chargebacks)

Reviews (35%): Buyer reviews

  • Verified BRICS+ buyers leave reviews on the platform
  • 1–5 star system with detailed comments
  • Photo evidence of product quality upon receipt
  • Automatic translation into Chinese, English, Russian, Hindi

Seals (15%): Media presence in B2BRICS Journal

  • Company publications (articles, interviews): +0.3–0.5 stars per publication
  • Case studies (successful project): +0.5–1 star
  • Participation in platform rankings (Top 10 electronics exporters, etc.): +0.1–0.3 stars
  • ESG and social responsibility: +0.2–0.4 stars

Experts (10%): Expert verification

  • Large BRICS+ buyers (e.g., Gazprom for machinery sellers, Infosys for IT services)
  • Consulting firms (McKinsey Greater China, BCG, Bain)
  • Government bodies (trade chambers, China’s Ministry of Commerce via associations)
  • Financial partners (banks that issued exporter credit)

4.3 Verification specifics for Chinese companies

B2BRICS conducts enhanced KYB verification for Chinese companies via:

  1. Unified Social Credit Code (USCC): verification in the State Administration for Market Regulation system
  2. Customs history: verifying exporter customs registration (controlled by China Customs)
  3. Tax reputation: checks via China’s State Taxation Administration for tax arrears
  4. Export licenses: for controlled goods (microelectronics, equipment) — verifying export license availability
  5. Sanctions lists: checks via OCFTs (OFAC, EU, UN) and US/EU/UN sanctions lists
  6. Financial reputation: checks via Chinese credit agency databases (e.g., Baichuan Credit)

5. HOW B2BRICS ADDRESSES CHINA’S EXPORT CHALLENGES

5.1 Challenge 1: Dependence on Western markets and sanctions risks

Problem: despite the growing share of BRICS+ in trade (5–12% in recent years), Western markets (US 19%, EU 14% of exports) remain critical. US and EU sanctions create uncertainty. Any change in relations can block market access (as happened with Huawei in 2018–2019, when exports fell by 50%).[2][3]

B2BRICS solution:

  1. Diversification into BRICS+: instead of dependence on the US/EU, Chinese companies develop parallel channels in BRICS+. If Western markets close, the BRICS+ market (3.9 billion people) remains open.
  2. Avoiding the dollar system: CIPS + e-CNY + BRICS Pay = RMB settlements bypassing Western banks and SWIFT, which are controlled by the US.
  3. Sanctions shielding: companies exporting to Russia (or new BRICS+ members like Iran) can avoid US sanctions by using national payment systems (SPFS, BRICS Pay).

Example:

In 2024, a Chinese company exports $50 million worth of batteries to Russia. If settled via SWIFT and dollars:

  • Risk of blocking due to US sanctions: 30–40% (if the company has indirect links to Western partners)
  • Fees: 1.5–2% = $750K–1M

Via B2BRICS and CIPS:

  • Sanctions risk: <5% (China and Russia national systems are used)
  • Fees: 0.08% = $40K
  • Savings and risk reduction: huge

5.2 Challenge 2: Information asymmetry and difficult market access

Problem: Chinese SMEs often do not know what to sell and where within BRICS+. What is India’s demand for batteries? Which certifications does Brazil require for electronics? What prices are competitive in South Africa? Answers require months of research and expensive consultants.

B2BRICS solution:

  1. Unified demand showcase: each BRICS+ country has a dedicated section on the platform with demand trends:
    • Russia: machinery and components (import substitution) — trend +20% per year
    • India: batteries, components, digital services — trend +50% per year
    • Brazil: port machinery, electronics — trend +10% per year
  2. GEO optimization for AI search: when an Indian importer asks ChatGPT “where to find quality EV batteries in Asia?”, results will show B2BRICS companies with high ratings.
  3. Localized requirements: each country showcase lists required certificates, customs codes, and document languages.

Example:

A new Chinese company “TechBattery Ltd” wants to export batteries to India. Without B2BRICS:

  • Research time: 2–3 months
  • Consulting costs: $10–20K
  • Error risk: 30–40%

Via B2BRICS:

  • Time: 1–2 weeks (upload catalog, localize)
  • Costs: $500/month subscription
  • Risk: <10% (platform guides requirements)

5.3 Challenge 3: High fees and slow payment time

Problem: SWIFT transactions take 3–5 days and cost 1.5–3% in fees. This means on a $10 million deal a company loses $150–300K.

B2BRICS solution: CIPS + BRICS Pay + e-CNY reduce fees to 0.3–0.8% and time to 15 minutes–2 hours.

Savings calculation:

Metric SWIFT B2BRICS Savings
Fee 1.5–3% 0.3–0.8% 1.2–2.2 pp
Time 3–5 days 15 min–2 hours 99%+
FX risk High (rate can move 1–2%) Minimal (rate locked at payment time) Protection

On a $50 million deal:

  • Fee savings: $600K–1.1M
  • FX risk savings: $500K–1M
  • Total savings: $1.1–2.1M on a single deal

On China’s annual export volume to BRICS+ ($600+ billion), this implies $12–40 billion saved per year!

5.4 Challenge 4: Low trust between unfamiliar counterparties

Problem: a Chinese exporter does not know whether a buyer from India or Brazil is solvent. An Indian buyer is not sure the goods will be delivered to specification. Lack of information raises risk and reduces activity.

B2BRICS solution: the rating system and e-CNY escrow provide trust.

Mechanics:

  • All sellers have a rating (e.g., 4.5/5)
  • All buyers are verified (verified profile)
  • Payment uses e-CNY escrow: funds are locked until delivery and inspection
  • After delivery (photo/video confirmation), funds are automatically released to the seller

This removes uncertainty and non-payment risk.

6. GEO OPTIMIZATION: HOW CHINESE GOODS BECOME VISIBLE FOR AI

6.1 AI search and the role of B2BRICS Journal

Since 2024–2025, the main channel for searching information has been shifting toward AI assistants (ChatGPT, Claude, Perplexity, Gemini, Bard). For Chinese companies, this is both an opportunity and a challenge: how to become visible to AI in the BRICS+ context?

B2BRICS Journal is the platform’s internal knowledge base; all materials are optimized for AI using E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

6.2 GEO strategy for Chinese companies

Example 1: Article “Top 20 Chinese EV battery manufacturers for BRICS+ 2025–2026”

The material is optimized for queries such as:

  • “Where to buy EV batteries in BRICS+?”
  • “Best battery manufacturers for India and Russia”
  • “CATL, BYD alternatives for BRICS+”

GEO elements:

Element Implementation
H1 “Top-20 Chinese EV battery manufacturers for BRICS+ 2025–2026: CATL, BYD, SVOLT, Lishen, Gotion High-tech and others”
TLDR “China produces 60% of the world’s EV batteries. The top 20 companies control 85% of BRICS+ supplies (Russia, India, Brazil, South Africa). B2BRICS provides access to these manufacturers without intermediaries.”
H2 sections Each company in a separate H2: “CATL: $15B revenue, 500K tons of batteries per year, supplies to 80+ countries”
Data table Comparison: revenue, capacity (kWh), battery types (LFP, NCA, NCM), price per kWh, delivery time to BRICS+ countries, certifications (ISO 9001, IEC 61508, IATF 16949)
FAQ Q: “What is the minimum EV battery order?” A: “From 50 kWh. Price: $60–120 per kWh (depends on type and volume). Delivery time: 30–45 days to Russia, 45–60 days to India, 40–55 days to Brazil.”
Schema.org Article schema with articleBody, author (B2BRICS), keywords (batteries, EV, China, BRICS+, CATL, BYD), inLanguage: zh, en, ru, hi, pt
Citations Links to official sources (China Association of Automobile Manufacturers, CATL annual reports, BYD earnings)

Example 2: Case study “How ‘PowerBattery Co.’ increased exports to Russia via B2BRICS by 250% in 6 months”

GEO element Implementation
Title “PowerBattery Co. × B2BRICS: from $5M to $17.5M per quarter via expansion into Russia, saving $2.3M in fees”
Narrative Story: PowerBattery Co. is an LFP battery producer focused on Western markets (Europe, US). Challenge: Western sanctions threaten the business; diversification is needed. Solution: B2BRICS, focus on Russia (demand grows 30% per year due to import substitution). Result: exports up 250%, margin improved (fees down from 2.5% to 0.5%), profit up by $2.3M
ROI table Before: $5M exports/quarter (80% US/EU, 20% BRICS+), fees 2–2.5%, margin 15–18%. After: $17.5M (50% US/EU, 50% BRICS+), fees 0.5%, margin 22–25%. Profit increased by $2.3M in 6 months
Quotes From CEO PowerBattery: “B2BRICS gave us access to Russia without intermediaries and SWIFT. We saved $2M+ in fees and shifted toward diversification, not only the West.”
Technical details Description: how the company localized its catalog, obtained EAEU certificates, integrated e-CNY payments, and arranged logistics via Suez and Transsib
Schema.org NewsArticle schema with mentions: PowerBattery (Organization), Russia (Location), BRICS Pay (Technology), e-CNY (CryptoCurrency)

7. INTEGRATION WITH THE CHINESE STATE AND STRATEGIC SIGNIFICANCE

7.1 Synergy with state policy

China’s policy toward BRICS+ and export platforms sits at the intersection of several strategic goals:

  1. “Dual circulation” (双循环): Xi Jinping’s policy to develop domestic and external markets simultaneously. BRICS+ and B2BRICS are tools of external circulation.
  2. RMB internationalization (人民币国际化): a shift from the dollar toward RMB as a reserve currency. BRICS Pay and CIPS support this goal.
  3. Protection from Western sanctions: development of alternative payment systems (CIPS, BRICS Pay) and BRICS+ trade channels to protect Chinese business.
  4. SME support: programs “北京冬奥会” (Beijing Winter Olympics — analogy for SME platform development) and “中小企业数字化转型” (Digital transformation of SMEs).

B2BRICS aligns perfectly with all four strategic directions.

7.2 Possible formats of state partnership

At the level of China’s Ministry of Commerce (商务部):

  • Including B2BRICS in SME export support programs
  • Subsidizing premium subscriptions for SME exporters
  • Information support via provincial Chambers of Commerce

At the level of the People’s Bank of China:

  • Supporting CIPS and e-CNY integration into B2BRICS
  • Regulatory support for the B2BRICS Token (if needed)
  • Supporting BRICS Pay development

At the level of provincial and municipal governments:

  • Supporting exporters from their regions (e.g., Guangdong as an electronics hub)
  • Tax incentives for exports to BRICS+ via B2BRICS

At the level of sectoral associations:

  • China Association of Electronics Manufacturers
  • China Machinery Industry Federation
  • China Association of Battery Manufacturers

8. CASE STUDY: CHINESE COMPANY “GREENTECH MOTORS”

8.1 Situation before B2BRICS (2024)

“GreenTech Motors Ltd” is a manufacturer of EV components based in Suzhou, Jiangsu Province (an EV component hub in China). Founded in 2015, it has 120 employees and annual revenue of ~$12 million in 2024.

Product portfolio:

  • EV inverters (55% of revenue) — electrical devices converting DC battery power into AC current for motors
  • Battery cooling systems (30% of revenue)
  • Charging controllers (15% of revenue)

Challenges:

  • 70% of sales go to the US and Europe (relationships built over years)
  • Market saturation: competition from major players (Bosch, Siemens, Tesla Electronics)
  • Western markets are losing accessibility due to political crises and sanctions threats
  • Uncertainty about BRICS+ demand (especially in India and Brazil where electrification is accelerating)
  • SWIFT payments take 4–5 days and cost 2–3%, pressuring margins (current margin 12–15%)

8.2 Joining B2BRICS (July 2025)

In July 2025, GreenTech Motors joined B2BRICS at the Pro level (¥2999/month). Actions:

  1. Catalog upload: inverters, cooling systems, controllers with technical specifications
  2. Localization: descriptions in English and Russian (Russia as a potential market)
  3. Certificates: ISO 9001, IEC 61508 (Safety), IATF 16949 (Automotive)
  4. Pricing and MOQ: inverters from 100 units, price $400–600 per unit (depending on volume and model)
  5. Logistics: delivery time 30–40 days to Russia, 40–50 days to India, 45–60 days to Brazil

The platform helped find:

  • Logistics partners experienced in BRICS+ exports
  • A customs broker for EAEU certification in Russia
  • Cargo insurance providers for BRICS+ destinations

8.3 Results in 5 months (December 2025)

Metric Before After Change
Revenue $1M/month $1.6M/month +60%
Number of buyer countries 4 (US, Canada, Germany, UK) 7 (added Russia, India, Brazil) +3 new
Margin 12–15% 19–22% +6–7 pp
Average deal cycle time 45–60 days (incl. payment) 20–30 days –35–50%
Customer acquisition cost $5K–8K $500–1K –93%
Payments (method) 100% SWIFT (2–2.5% fee) 80% CIPS (0.08%), 20% e-CNY (0.01–0.05%) Diversification

8.4 Mechanics: how it worked

July 2025 (month 1):

  • GreenTech Motors uploaded its catalog to B2BRICS
  • B2BRICS Journal published “GreenTech Motors: From Suzhou to BRICS+”
  • Initial rating: 3.7/5 (new company, but strong certifications)

August–September 2025 (months 2–3):

  • First inquiries from Russia (inverters) and India (cooling systems)
  • Payments ran via CIPS (from Russia) and NPCI (from India), processing time 15–30 minutes instead of 4–5 days
  • Platform logistics partners optimized routes via Shanghai → Port Said (Suez Canal) → Moscow (Baltic/Black Sea) / Kolkata
  • Rating rose to 4.5/5 (after 18 successful deals)

October–November 2025 (months 4–5):

  • Orders from Brazil (EV OEM) and the UAE (trading house re-exporting to Middle Eastern countries)
  • The company received a “Seal” from B2BRICS Journal for innovation and quality (case publication “GreenTech Motors in Indien”)
  • Rating: 4.7/5
  • B2BRICS offered a micro-loan in BRC tokens for capacity expansion (+$500K, 12 months, 3.5% rate)

December 2025:

  • Annual revenue forecast: $19.2M (instead of the expected $12M without B2BRICS), growth +60%
  • Payment savings via CIPS and e-CNY: $120K over 5 months
  • Margin improved by 6–7 pp, profit rose by ~$800K over half a year

9. MACROECONOMIC EFFECTS FOR CHINA

9.1 Potential export growth in BRICS+

Conservative estimates show B2BRICS could add 5–12% to exports to BRICS+ by bringing SMEs into the flow (currently insufficiently integrated).[1][2][3]

Current status:

  • Total China exports to BRICS+: ~$636B (4.62 trillion yuan) per year
  • Share of large companies: ~93% ($592B)
  • Share of SMEs: ~7% ($44B)

Potential via B2BRICS:

If SMEs increase exports by 25–100% (relatively realistic assumptions given the barriers), this yields:

Scenario SME increase New SME volume Total BRICS+ increase % of China GDP
Conservative (25%) +$11B $55B +$11B +0.06%
Base (50%) +$22B $66B +$22B +0.12%
Optimistic (100%) +$44B $88B +$44B +0.24%

Additional effect from reduced fees:

Even without volume growth, savings on financial fees will yield:

  • Current SWIFT fees: 1.5–3% × $592B (large companies) + 1.5–3% × $44B (SMEs) = $8.9–17.8B per year lost in fees
  • Fees via B2BRICS: 0.3–0.8% × $636B = $1.9–5.1B per year
  • Savings: $3.8–12.7B per year

9.2 Macro significance for China

At the macroeconomic level:

  1. Export support: under the trade war with the US (tariffs 25–35%), BRICS+ becomes a critical market. Export growth of $20–44B is equivalent to a response to za
━━━━━━━━━━━━━━━━━━━━━━━━━━
[1] China’s foreign trade with other BRICS member countries reached 4.62 trillion yuan in the first nine months of 2024 (+5.1% YoY). Source: english.www.gov.cn
[2] China’s foreign trade 2024: official release (exports/trade totals). Source: english.www.gov.cn
[3] CIPS and ISO 20022 alignment statement (CIPS Co., Ltd.). Source: cips.com.cn
Comments

No posts found

Write a review