1.1. Formats and Technical Parameters

• Accepted formats: JPEG (.jpg), PNG (.png), TIFF (.tiff)
• Minimum size: 1000×1000 pixels
• Recommended size: 1600×1600 pixels and above
• Maximum size: 10000×10000 pixels, up to 10 MB per file, recommended 1 MB
• Resolution: minimum 72 DPI, recommended 100+ DPI
• Aspect ratio: 1:1 (square) for main image

1.2. Number and Types of Images

• Minimum: 4 images per product
• Maximum: 9-12 images (depending on category)
• Main image (Hero Image): product on white background (#FFFFFF), occupies 85-90% of frame
• Additional angles: front, back, side views
• Detail shots: close-ups of important elements, textures, markings
• Contextual images: product in use, with scale comparison objects
• Technical documentation: diagrams, drawings, connection schemes
• Packaging: how the product is delivered to the customer

1.3. Image Quality Requirements

• Background: white (#FFFFFF) for main image, light gray shades acceptable for additional ones
• Lighting: even, professional, without harsh shadows
• Focus: product must be in sharp focus
• Colors: realistic, accurately representing product characteristics
• Composition: product occupies 85-90% of frame, centered

1.4. Prohibited Elements in Images

• Watermarks and logos
• Text labels with promotions and prices
• Blurred or pixelated photos
• Distracting foreign objects
• Third-party images without copyright holder permission

1.5. Content Manager Checklist

2.1. Description Structure

• Short description (150-200 characters): main product purpose, key features, target audience
• Detailed description (500-1500 words): technical description, application area, advantages, specifications
• Technical specifications: in table format with precise parameters

2.2. Required Description Elements

• Product purpose: what tasks it is designed for
• Key advantages: what distinguishes the product from competitors
• Technical parameters: dimensions, weight, materials, performance
• Application area: which industries it is used in
• Certification: compliance with international standards (ISO, CE, etc.)
• Packaging and contents: what is included in delivery
• Delivery terms: minimum order quantity (MOQ), timeframes, warranty

2.3. Text Recommendations

• Use professional B2B segment terminology
• Avoid emotional and promotional wording
• Provide accurate, verified data
• Specify measurable characteristics and parameters
• Structure text using headers and lists

2.4. Multilingualism

• English language: mandatory for international trade
• Local languages: translation into target market languages
• Terminology: professional translation of technical terms
• Units of measurement: metric system and local standards

3.1. Allowed HTML Tags

<h1>, <h2>, <h3>, <h4> - headers of different levels
<p> - text paragraphs
<strong>, <b> - bold text
<em>, <i> - italic
<ul>, <ol>, <li> - bulleted and numbered lists
<table>, <tr>, <td>, <th> - tables
<br> - line break
<hr> - horizontal separator
<div>, <span> - block and inline elements
<a href="#"> - internal links

3.2. CSS Classes for Formatting

Technical specifications block:

<div class="technical-specs">
  <h3><i class="ut2-icon-outline-settings"></i> Technical Specifications</h3>
  <table class="specs-table">
    <tr>
      <th>Parameter</th>
      <th>Value</th>
    </tr>
    <tr>
      <td>Power</td>
      <td>1500 W</td>
    </tr>
  </table>
</div>

Advantages block:

<div class="highlight-box">
  <h3>Key Advantages</h3>
  <div class="feature-list">
    <div class="feature-item">
      <i class="ut2-icon-outline-check-circle"></i>
      <strong>High Reliability</strong>
      <p>Service life over 10 years</p>
    </div>
  </div>
</div>

3.3. Ready-Made CSS Styles

.technical-specs {
  background: #f8f9fa;
  border: 1px solid #dee2e6;
  border-radius: 4px;
  padding: 15px;
  margin: 20px 0;
}
.specs-table {
  width: 100%;
  border-collapse: collapse;
  margin: 15px 0;
}
.specs-table th {
  background: #007bff;
  color: white;
  padding: 10px;
  text-align: left;
  font-weight: bold;
}
.specs-table td {
  padding: 8px 10px;
  border-bottom: 1px solid #ddd;
}
.highlight-box {
  background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
  color: white;
  padding: 20px;
  border-radius: 8px;
  margin: 20px 0;
}
.highlight-box h3 {
  color: white;
}
.feature-list {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
  gap: 15px;
  margin: 20px 0;
}
.feature-item {
  background: #fff;
  border: 1px solid #e9ecef;
  border-radius: 6px;
  padding: 15px;
  box-shadow: 0 2px 4px rgba(0,0,0,0.1);
}

3.4. Using UniTheme2 Icons

To improve visual perception, use icons from the theme library:

• ut2-icon-outline-check-circle - for lists of advantages and guarantees
• ut2-icon-baseline-local_shipping - for delivery information
• ut2-icon-outline-settings - for technical specifications
• ut2-icon-outline-verified_user - for certification
• ut2-icon-outline-support - for technical support
• ut2-icon-outline-info-circle - for additional information
• ut2-icon-baseline-whatshot - for popular products
• ut2-icon-workspace_premium - for premium products

3.5. Complete Formatted Description Example

<div class="product-description">
  <h2>Industrial High-Pressure Pump HPP-1500</h2>
  
  <div class="highlight-box">
    <h3><i class="ut2-icon-baseline-whatshot"></i> Key Advantages</h3>
    <ul>
      <li><i class="ut2-icon-outline-check-circle"></i> Capacity up to 150 l/min</li>
      <li><i class="ut2-icon-outline-check-circle"></i> Pressure up to 200 bar</li>
      <li><i class="ut2-icon-outline-check-circle"></i> Service life over 15 years</li>
    </ul>
  </div>
  <div class="technical-specs">
    <h3><i class="ut2-icon-outline-settings"></i> Technical Specifications</h3>
    <table class="specs-table">
      <tr>
        <th>Parameter</th>
        <th>Value</th>
      </tr>
      <tr>
        <td>Power</td>
        <td>1500 W</td>
      </tr>
      <tr>
        <td>Capacity</td>
        <td>150 l/min</td>
      </tr>
    </table>
  </div>
  <p><i class="ut2-icon-outline-verified_user"></i> <strong>Certification:</strong> ISO 9001, CE, GOST</p>
  <p><i class="ut2-icon-baseline-local_shipping"></i> <strong>Delivery:</strong> worldwide, 10-15 days</p>
</div>
<style>
.technical-specs {
  background: #f8f9fa;
  border: 1px solid #dee2e6;
  border-radius: 4px;
  padding: 15px;
  margin: 20px 0;
}
.specs-table {
  width: 100%;
  border-collapse: collapse;
  margin: 15px 0;
}
.specs-table th {
  background: #007bff;
  color: white;
  padding: 10px;
  text-align: left;
  font-weight: bold;
}
.specs-table td {
  padding: 8px 10px;
  border-bottom: 1px solid #ddd;
}
.highlight-box {
  background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
  color: white;
  padding: 20px;
  border-radius: 8px;
  margin: 20px 0;
}
.highlight-box h3 {
  color: white;
}
.feature-list {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
  gap: 15px;
  margin: 20px 0;
}
.feature-item {
  background: #fff;
  border: 1px solid #e9ecef;
  border-radius: 6px;
  padding: 15px;
  box-shadow: 0 2px 4px rgba(0,0,0,0.1);
}
</style>

4.1. Visual Profile Elements

• Company logo:
  • Format: PNG with transparency or JPG
  • Size: 200×200 to 400×400 pixels
  • File up to 2 MB
  • High quality without pixelation
• Company banner:
  • Size: 1920×480 pixels (recommended)
  • Format: JPG, PNG
  • Maximum 5 MB
  • Reflects company specialization and values

4.2. Company Description

• Short description (180 characters with spaces): specialization, key products, business geography, main advantages
• Detailed company description:
  • Company history and mission
  • Main business areas
  • Production facilities and technologies
  • Key achievements and awards
  • Delivery geography
  • Certificates and licenses

4.3. Contact Information

Required information:

• Company name
• Working hours (with time zone indication)

Additional information (optional):

• Legal and actual address
• Phone (with country code)
• Email for business inquiries
• Official company website
• Social networks (LinkedIn, Facebook, etc.)
• Messengers for communication (WhatsApp, Telegram, WeChat)

4.4. Profile Structure with HTML/CSS

<div class="company-profile">
  <div class="company-header">
    <h1><i class="ut2-icon-outline-work_outline"></i> About Company</h1>
    <div class="company-stats">
      <div class="stat-item">
        <i class="ut2-icon-baseline-whatshot"></i>
        <span>15+ years on market</span>
      </div>
      <div class="stat-item">
        <i class="ut2-icon-outline-location_on"></i>
        <span>50+ countries delivery</span>
      </div>
    </div>
  </div>
  
  <div class="company-content">
    <h2><i class="ut2-icon-rocket_launch"></i> Our Mission</h2>
    <p>Brief description of company mission...</p>
    
    <h2><i class="ut2-icon-diamond"></i> Our Advantages</h2>
    <div class="advantages-grid">
      <div class="advantage-item">
        <i class="ut2-icon-outline-verified_user"></i>
        <h3>Certified Quality</h3>
        <p>All products comply with international standards</p>
      </div>
    </div>
  </div>
  <div class="contact-section">
    <h2><i class="ut2-icon-baseline-phone"></i> Contact Information</h2>
    <div class="contact-grid">
      <div class="contact-item">
        <i class="ut2-icon-outline-schedule"></i>
        <span>Mon-Fri: 9:00-18:00 (UTC+3)</span>
      </div>
    </div>
  </div>
</div>

4.5. CSS Styles for Company Profile

.company-profile {
  max-width: 1200px;
  margin: 0 auto;
  padding: 20px;
}
.company-header {
  background: linear-gradient(135deg, #2c3e50 0%, #3498db 100%);
  color: white;
  padding: 30px;
  border-radius: 10px;
  margin-bottom: 30px;
}
.company-stats {
  display: flex;
  gap: 30px;
  margin-top: 20px;
  flex-wrap: wrap;
}
.stat-item {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 16px;
  font-weight: bold;
}
.advantages-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 20px;
  margin: 20px 0;
}
.advantage-item {
  background: #fff;
  border: 1px solid #e9ecef;
  border-radius: 8px;
  padding: 20px;
  text-align: center;
  box-shadow: 0 4px 6px rgba(0,0,0,0.1);
  transition: transform 0.3s ease;
}
.advantage-item:hover {
  transform: translateY(-5px);
  box-shadow: 0 8px 15px rgba(0,0,0,0.2);
}
.advantage-item i {
  font-size: 48px;
  color: #3498db;
  margin-bottom: 15px;
}
.contact-section {
  background: #f8f9fa;
  padding: 25px;
  border-radius: 8px;
  margin-top: 30px;
}
.contact-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
  gap: 20px;
}
.contact-item {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 10px;
}
.contact-item i {
  color: #3498db;
  font-size: 20px;
}

5.1. Documentation and Certificates

• Document types:
  • Quality certificates (PDF up to 10 MB)
  • Technical passports
  • Operating instructions
  • Warranty obligations
  • Licenses and permits
• Submission format:
  • PDF - main format for documents
  • DOC/DOCX - for editable documents
  • Recommended to upload documents in English or with translation

5.2. Video Materials

• Technical requirements:
  • Format: MP4, WebM
  • Resolution: minimum 720p, recommended 1080p
  • Duration: up to 5 minutes for products, up to 10 minutes for company
  • File size: up to 100 MB
• Video types:
  • Product demonstration in operation
  • Feature and capability overview
  • Production process
  • Customer testimonials (with permission)
  • Installation and operation instructions

5.3. Multilingualism and Localization

• Required languages:
  • English - for international trade
  • Russian - for Russia and CIS market
• Additional languages (recommended):
  • Chinese - for working with China
  • Portuguese - for Brazil
  • Arabic - for Middle East countries
• Content localization:
  • Metric system units of measurement
  • Target market currencies
  • Compliance with local standards and certifications
  • Consideration of cultural features in visual design

5.4. International Standards and Certification

• For export - mandatory certificates:
  • ISO 9001 - quality management system
  • GOST compliance certificates (for Russia and CIS)
• Industry certificates:
  • ISO 14001 - environmental management
  • ISO 45001 - occupational health and safety
  • FDA - for medical goods and food products
  • ATEX - for explosion-proof equipment

5.5. Customs Codes and Classification

• HS code (Harmonized System code): specify 6-10 digit product code for international trade
• Country of origin: mandatory to specify country of product manufacture
• Customs value: for calculating customs duties

6.1. Checklist Before Product Publication

6.2. Company Profile Completion Checklist